FOUNDER & CEO

Michaela Olexova

ENTREPRENEUR, BRAND STRATEGIST, WEBSITE DESIGNER, DIGITAL MARKETER, SQUARESPACE EXPERT, EDUCATOR, BUSINESS MENTOR, MOTHER AND INCURABLE  DREAMER.

Known for her modern intentional design that combines beautiful aesthetics with the latest digital marketing strategies, Michaela’s work spans brand + website design, photography and creative direction, working with entrepreneurs and small businesses worldwide. With over 16 years business experience, Michaela is passionate about sharing her knowledge and helping women to create a business and life they desire.

Your DREAMS and your STORY is one of the REASONS why I do WHAT I DO.

1994

How it all started

In my 20s, my dream was to get all-access to English electronic music icons Depeche Mode - I was a huge fan! Being at the right time and place, I was offered an opportunity to become the editor of their hugely popular international fan club magazine BONG. It’s a longer story than that really, involving some serendipity moments but that's the law of attraction for you!

Flying between Prague and London, the creative design, writing, photography and production became my second nature. After eight years, I moved on to work in music, publishing and film production, heading brand, marketing and public relation departments and getting the first-hand experience of international brands such as Madonna, Harry Potter, James Bond, Harper’s Bazaar and Rolling Stone magazines.

2006

Taking the leap

Dealing with stresses of 24/7 corporate job, it soon became clear to me that it's time to swap Hollywood for Bollywood. So I decided to quit my well paid job and escaped to an Indian ashram to study yoga and meditation to re-connect with myself and get so much needed headspace.

With a fresh diploma in my hand, I packed my bags, sold most of my possessions (including my apartment) and moved from Prague to London to pursue my new career as a yoga teacher. Was it one of the biggest leaps in my life? You bet, but I was excited!

I knew a fresh start was on the cards and I'm counting my blessings today as meeting my husband Jason and becoming mum to our gorgeous daughter Maya seemed to be a part of the great Universal master plan.

2014

New beginnings

After 12 years of running my yoga business, I started to feel restricted by the studio walls and realised what I really wanted was to make bigger impact and change more lives. My priority was to have more location freedom so I can spend time with my family, travel and work with clients anywhere there’s wifi.

When I designed my first website and friends started reaching out to me for help with their personal branding, website and marketing strategy, I knew I was onto something. And I’ve never looked back!

Before I knew it, my calendar was booked with 1:1 clients and I fell in love with designing, styling and launching online businesses, helping hundreds of amazing women to unleash their potential and share their unique gifts, skills and passions.

2022

Expanding my voice

While carving out my own pathway towards a more fulfilling, meaningful, sustainable and impactful life, I decided to turn my custom 1:1 services into digital products & programs and set out to create a one-stop-shop for all things branding, websites and digital marketing, bringing together 16+ years of online business experience in one place.

Using my “feel-good” framework, my collection of designer templates, online courses and workshops gives me an opportunity to share my design, together with marketing & business strategies, tips and resources with entrepreneurs and designers worldwide, so they can confidently start, grow and scale their successful online business.